Dealership & Distributorship
Exhibition Ke Baad 7 Din Ka Lead Follow-up Plan
Expo khatam hote hi team thak jaati hai, visiting cards bag me pade reh jaate hain, aur hafte bhar me visitor aapko bhool jaata hai. Ye 7 din ka plan follow karke aap expo ki leads ko orders me badalne ke chances kaafi badha sakte ho.
Din 0 (Expo Ki Raat): Leads Ko Ek Jagah Laiye
- Saare visiting cards aur notes ek jagah collect kariye
- Har lead ko Excel ya CRM me daaliye: naam, company, phone, product interest
- Har lead ko Hot / Warm / Cold mark kariye
Hot = jisne quantity ya timeline batayi. Warm = interest dikhaya par jaldi nahi. Cold = sirf card liya.
Din 1: Thank You Message
Har lead ko WhatsApp ya email par chhota sa message bhejiye:
"Namaste [Naam] ji, kal [Expo naam] me hamare stall par aane ke liye dhanyavaad. Aapne [product] me interest dikhaya tha — uska catalogue bhej raha hoon. Koi sawal ho to bataiye."
Message me catalogue PDF ya product link zaroor lagaiye.
Din 2: Hot Leads Ko Call
Sirf hot leads ko phone kariye. Unki requirement detail me samjhiye: quantity, specification, delivery location, budget. Isi call me quotation bhejne ka time fix kariye.
Din 3: Quotation Bhejiye
Hot leads ko saaf quotation bhejiye jisme price, GST, delivery time, payment terms aur validity date ho. Quotation bhejne ke baad CRM me follow-up date set kariye.
Din 4-5: Warm Leads Par Kaam
- Warm leads ko call kariye ya personalised WhatsApp bhejiye
- Sample, factory visit ya video call offer kariye
- Unki agli requirement kab hogi, ye poochkar note kariye
Din 6: Quotation Follow-up
Jinhe quotation gaya, unhe call kariye: "Quotation dekha? Koi sawal hai?" Aksar deal yahin aage badhti hai, kyunki buyer ke paas kai quotations hote hain aur jo follow-up karta hai wo yaad rehta hai.
Din 7: Review Kariye
| Kul leads | ? |
| Contact hue | ? |
| Quotation gaye | ? |
| Sample/visit fix hue | ? |
Cold leads ko monthly update list me daal dijiye (sirf unki permission se), aur baaki ke liye agli follow-up date set kariye.
Aksar Pooche Jaane Wale Sawal
Kitni baar follow-up karna theek hai?
Hot leads ke saath pehle 2 hafte me 3-4 baar, uske baad har 1-2 hafte. Har baar kuch naya dijiye — info, sample, offer.
WhatsApp ya email, kya behtar hai?
India me B2B ke liye WhatsApp jaldi dekha jaata hai. Quotation aur formal documents ke liye email bhi bhejiye.
Team me leads kaise baantein?
Product ya area ke hisaab se leads assign kariye, aur CRM me dekhiye kisne kitni leads par kaam kiya.
Agar lead jawab na de to?
3 koshishon ke baad lead ko "nurture" list me daal dijiye aur 30-45 din baad dobara try kariye.
Contact Karo ke Free CRM me expo leads daaliye, follow-up date set kariye aur reminder paayein — koi lead nahi chhootegi.
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Apne business ki har enquiry ko deal me badliye
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